The New Shape Tiered Jacket

<h3>This is from a Modess ad in Life Magazine, February 1951. The often featured fashion in their ads, but this jacket is pretty terrific and I wonder if it was ever a real thing.<br />And don't miss the text...the box was "so cleverly formed that, when wrapped, it looks like one of a dozen purchases...never like a napkin box." So what did a napkin box look like before?</h3><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBVMseCW0po9zWgCNkII9Crke2PNeQQicCNauUrmjA1iNMxYnGEXjP-wNPVHtvo9qZpIiSvhuxiCq9ltdtss4G3pIszx33niZwDNwGaAOwU02mGBUacNM6vn_Y3Zp2plMuyBWaNCbS0QM/s1600/LifeFeb1951.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIBVMseCW0po9zWgCNkII9Crke2PNeQQicCNauUrmjA1iNMxYnGEXjP-wNPVHtvo9qZpIiSvhuxiCq9ltdtss4G3pIszx33niZwDNwGaAOwU02mGBUacNM6vn_Y3Zp2plMuyBWaNCbS0QM/s1600/LifeFeb1951.jpg" /></a></div>

The New Shape Tiered Jacket

This is from a Modess ad in Life Magazine, February 1951. The often featured fashion in their ads, but this jacket is pretty terrific and I ...

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