You Need Not Wear Another Single Thing!

 <b>"Bon Ton Lingerie Plastique and your frock - that's all!" </b><br /><b>"...does away with overlapping thickness of vest, girdle, brassiere, pantie or bloomer."</b><br /><b> No boning this must have been pretty daring. And not too popular since I can't find any other references for the name 'Plastique'. But maybe some of that was the cost. $12.50 in 1929 is about $168.00 today, a bit pricey.  </b><br /><b>Found in McCall's Magazine, October, 1929. </b><br /><div class="separator" style="clear: both; text-align: center;"></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzClpcz4oT2rPzBMFrVzHitHQHveOEj4ky6cf6zL5PtR2iegdwjXb2LC-WENwS4rMAyHMIp-7YeLHc5LwPb8owMx4ONcCjWMGaxtyqRdu-lf9G71CsVz3VkGFYeq2pXyTYAuZPArUDUD4f/s1600/McCallsOct1929-3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzClpcz4oT2rPzBMFrVzHitHQHveOEj4ky6cf6zL5PtR2iegdwjXb2LC-WENwS4rMAyHMIp-7YeLHc5LwPb8owMx4ONcCjWMGaxtyqRdu-lf9G71CsVz3VkGFYeq2pXyTYAuZPArUDUD4f/s1600/McCallsOct1929-3.jpg" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDFgKR7W5fo1Vsdq3H9BlVU5bCX54iT5IJFsoR1aBJnPhWz0iAOHuP65sCiW8RUHdJ_kyyvIWoZyV8gwoB6yJ2B7gnvSsaWvUjfhW9cl4r9BRmNi4VxUg-JvFHXdn0JqrIOl27V1ujJHwx/s1600/McCallsOct1929.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDFgKR7W5fo1Vsdq3H9BlVU5bCX54iT5IJFsoR1aBJnPhWz0iAOHuP65sCiW8RUHdJ_kyyvIWoZyV8gwoB6yJ2B7gnvSsaWvUjfhW9cl4r9BRmNi4VxUg-JvFHXdn0JqrIOl27V1ujJHwx/s1600/McCallsOct1929.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_HzMMkiX-43Cn81l0mM8VtkSkujtHNGHoHsik8MGncqh4ncfPxRoaNDKsMGiDNWiQXhmqm9LfSYIIsrjXHZ2CYFC6ztEFubdL6lzRlMtW5oKjEdcnTLAvD06Q2tw-g0bMSiKH226rIxGd/s1600/McCallsOct1929-2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_HzMMkiX-43Cn81l0mM8VtkSkujtHNGHoHsik8MGncqh4ncfPxRoaNDKsMGiDNWiQXhmqm9LfSYIIsrjXHZ2CYFC6ztEFubdL6lzRlMtW5oKjEdcnTLAvD06Q2tw-g0bMSiKH226rIxGd/s1600/McCallsOct1929-2.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><b><br /></b>

You Need Not Wear Another Single Thing!

  "Bon Ton Lingerie Plastique and your frock - that's all!"  "...does away with overlapping thickness of vest, girdle, br...

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A Few Unmentionables for Christmas - 1960

<B>A few more images from the 1960 Florida Fashions Catalog. Here are some lovely lingerie and frilly things to brighten the holidays!</B><p><a href="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-5-1.jpg"><img src="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-5-1.jpg" width="400"></a><br><a href="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-6-1.jpg"><img src="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-6-1.jpg" width="400"></a><br><a href="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-7-1.jpg"><img src="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/FloridaFashions1961-7-1.jpg" width="400"></a><br>

A Few Unmentionables for Christmas - 1960

A few more images from the 1960 Florida Fashions Catalog. Here are some lovely lingerie and frilly things to brighten the holidays!

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New Line on Lingerie - from Glamour Magazine in 1943

<B>This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your favorite?</B><p><a href="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/GlamourApril1943-4-1.jpg"><img src="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/GlamourApril1943-4-1.jpg" width="400"></a><p>1. Party petticoat Puts rustle in your rumba, gives skirts crisper lines. Red, white, black checks, red bows. Bur-Mil rayon taffeta. By Iris. Bonwit Teller, $3.95 2. Sunday-best slip: beautifully tailored in Bur-Mil rayon crepe with amusing Scotties cross-stitched in blue. Blue lattice work shapes bodice cleverly. In tearose. By Yolande. Saks-Fifth Avenue, $3.95 3. A housecoat to make you feel as fresh as a daisy the minute you slip it on. Of white cotton wide-wale pique with pert ruffles of crisp eyelet embroidery edging the neck, sleeves and pockets. At Best, $10.95 4. For a girl who's strictly tailored even in bed: red and white checked cotton pajamas. Shaped jacket, white frog closing. By Collegiate. Lord & Taylor, $2.95 5. Cut for good behavior: slip that won't twist or ride up, guaranteed for a year. Tearose acetate rayon crepe. By Stardust. Janice Shops, 167 W. 34 St., $1.39 6. Rose rayon taffeta slip: no underarm or over-hip seams to ridge under dresses. By Miss Priority. McCreery, $1.29 7. Half-pint percale pajamas do double duty on the beach or in bedroom. Jaunty blue stripes. Bamberger's, Newark, $2.50<p><a href="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/GlamourApril1943-3-1.jpg"><img src="http://i156.photobucket.com/albums/t21/what-i-found/MoreBlogging/GlamourApril1943-3-1.jpg" width="400"></a><p>8. Sweet nightgown by Yolande to match slip No. 2. Saks-Fifth Ave., $5.95 9. Knee-deep in rosebuds and blue bows: sheer cotton batiste pajamas, soft ruffled pinafore top. Lord & Taylor, $1.95 10. Lightweight pinafore-nightie: flowered cotton batiste. Lord & Taylor, $2.95 11 - Blue appliqued posies. Pink rayon satin Movie Star slip. Saks-34th St., $1.39 12. A gown with shapely bodice, full skirt, works figure magic. White rayon crepe, eyelet trim. By Iris. Lord & Taylor, $7.95 13. Matching robe, for honeymoon break-fasts. By Iris. At Lord & Taylor, $10.95 14. Fine trappings for a trousseau. Pink rayon crepe slip, white lace edge. By Formula. Famous Fashion Shops, $2.98 15. Fits like your own skin. Rose-Petal Slip in tearose. Guaranteed for a year. Htitzler Brothers, Baltimore, $1.49 16. Pussywillows scamper on crinkly cotton pajamas. Don't iron; wear 'em fresh from the line. By Co-Jama. Stern's, $2.98 17. White cotton panties, rosebud-printed. Gimbels, Philadelphia, 54 cents 18. The way to lovely hands: at bedtime smooth on hand cream, slip into pink cotton sleeping, gloves. Elizabeth Arden. $2

New Line on Lingerie - from Glamour Magazine in 1943

This collection runs from a set for honeymoon breakfasts to pajamas for a gal who's strictly tailored even in bed. Which one is your fav...

Read more »