"To women who make or would like to make their own clothes..."

The Pictorial Review is bragging about their PRINTED patterns. The have a "scientifically accurate edge of the pattern". And "many of new patterns are based on original Paris models". Then best all "should a dress at any time be spoiled through any defect in our pattern, every cent you may have spent for materials will be refunded".
"They almost talk to you!"

THE PICTORIAL REVIEW COMPANY
PUBLISHERS SEVENTH AVENUE AND THIRTY-NINTH STREET NEW YORK

Dear Madam:
Now, for the first time in history, you can get
• perfect PRINTED pattern -- a pattern you can use without
• moment's fear of making a mistake -- without a possible chance of cutting your material wrong.
The new simplified, printed. Pictorial Review Pattern almost talks to you as along. It tells you, right on pattern itself, how to cut your material without waste -- how to lengthen or shorten each piece to your individual lines -- how to match the pieces and put them together easily and accurately.
There are no superfluous margins on the Pictorial Review Pattern to confuse you, or trim off or fold over. Your material is always in sight while you are cutting it along the scientifically accurate edge of the pattern. You don't risk your material by having to cut through paper.
No other pattern in the world can offer you the advantages now found in the new Pictorial Review Printed Pattern. Not only in mechanical perfection -- but in chic and style. Many of these new patterns are based on original Paris models. Our representatives abroad cable us the newest style features~ which we translate at once into patterns for the women of America.
To illustrate our faith in the new Pictorial Review Printed Patterns we make,you this unequivocal guarantee: Should a dress at any time be spoiled through any defect in our pattern, every cent you may have spent for materials will be refunded.
-We want you to try these new Pictorial Review Printed Patterns -- to prove for yourself that there is just as much difference between them and any other pattern as between a gown made by a smart modiste and one made by a poor dressmaker. Most leading stores have them.