Fashion Luxury, Forget It. It's OVER.

viva vena's spring 2010

T by alexander wang, fall 2010

well this is interesting. not that we didn't see this coming, kelly cutrone just put it into the most simple, saddening words:

"Here is what I think is the future: Street life and life style. Style is in; fashion luxury, forget it. It's over. Gucci, Vuitton, Hermes ... all those places are really great, go for it. That business exists in a city called Paris, France. That's where that is. Those businesses will continue. Retail business, pretty much over. I think people who sell to retail companies are people who can't afford their own stores. The poor boys — Old Navy, J.Crew, Gap ... they already knew that and aren't wholesaling. Editorial, magazine, we are going to say buh-bye to them as we know them. They will still exist but everything is on the internet."

haute couture, major fashion editorials in vogue, etc., bespoke one-of-a-kind jewels, made-to-order, at least one-year-wait-list luxe skinned birkins...aren't those the things we bloggers & fashion lovers live for? yes, a bit of an exaggeration, but in our economy's current state, it's not much to ask for some eye candy from our beloved fashion houses, is it?

so as i look through vena cava's lil' sister line, VIVA VENA, and alex wang's T by alexander wang collection, i finally get what this is all about. reaching a broader demographic? the only way to keep their company afloat? a little bit of both i think. those GO international for Target capsule collections, just like the aforementioned, are i think a way for the big guys to reach out to the little people. and we little people greatly appreciate it. don't get me wrong, i am allll for affordability, but is it really necessary to say IT'S OVER to high-end, kelly? i hope this will be the first time you're going to be wrong...

KC quote via theCUT