Urban Fashion
Urban fashion is a distinctive style of dress originating with African American youth on the scene of New York City, Los Angeles, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, and St. Louis among others. Each city contributed various elements to its overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today, it is a prominent part of popular fashion as a whole across the world and for all ethnicities.
In the late 1970s, established sportswear and fashion brands, such as Le Coq Sportif, Kangol, Adidas and Pro-Keds attached themselves to the emerging hip hop scene.
During the 1980s, hip-hop icons wore clothing items such as brightly colored name-brand tracksuits, sheepskin and leather bomber jackets,[1] Clarks shoes,[1] Britishers a. k. a. British Walkers and sneakers (usually Pro-Keds, Puma, Converse's Chuck Taylor All-stars, and Adidas Superstars often with "phat" or oversized shoelaces). Popular haircuts ranged from the early-1980s Jheri curl to the early-1990s hi-top fade popularized by Will Smith (The Fresh Prince) and Christopher "Kid" Reid of Kid 'n Play, among others.
Popular accessories included large eyeglasses (Cazals[2] ),[1] Kangol bucket hats,[1] nameplates,[1] name belts,[1] and multiple rings. Heavy gold jewelry was also popular in the 1980s; heavy jewelry in general would become an enduring element of hip hop fashion.[3] In general, men's jewelry focused on heavy gold chains and women's jewelry on large gold earrings.[3] Performers such as Kurtis Blow and Big Daddy Kane helped popularize gold necklaces and other such jewelry, and female rappers such as Roxanne Shanté and the group Salt-N-Pepa helped popularize oversized gold door-knocker earrings. The heavy jewelry was suggestive of prestige and wealth, and some have connected the style to Africanism.[4]
1980s hip hop fashion is remembered as one of the most important elements of old school hip hop, and it is often celebrated in nostalgic hip hop songs such as Ahmad's 1994 single "Back in the Day", and Missy Elliott's 2002 single "Back in the Day".
Black nationalism was increasingly influential in rap during the late 1980s, and fashions and hairstyles reflected traditional African influences.[3] Blousy pants were popular among dance-oriented rappers like MC Hammer.[3] Fezzes,[3] kufis decorated with the Kemetic ankh,[3] Kente cloth hats,[3] Africa chains, dreadlocks, and Black Nationalist colors of red, black, and green became popular as well, promoted by artists such as Queen Latifah, KRS-One, Public Enemy, and X-Clan).
In the early 1990s, pop rappers such as The Fresh Prince, Kid 'n Play, and Left Eye of TLC popularized baseball caps and bright, often neon-colored, clothing. TLC and late R&B singer Aaliyah created a fashion trend among women. Wearing over-sized pants and big flannel shirts, they would couple the over-sized clothing with a tight shirt usually a sports bra underneath their big shirts. This was to show their own version of femininity, everything does not have to be form fitting and tight in order to be sexy. Kris Kross also established the fad of wearing clothes backwards.[3] Kwamé sparked the brief trend of polka-dot clothing as well, while others continued wearing their mid-80s attire.
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